Stakeholders GRI - G4: 24, 25, 26
Forming trusting, long-term relationships with all stakeholders and positioning itself to facilitate listening and debate are of fundamental importance to Snam, which acts openly and with transparency towards all key players and aims to maintain and build constructive dialogue both internally and externally.
These relations are based on a corporate culture that has always sought to express the values of sustainability and corporate responsibility in the best possible way, to make them an integral part of strategic thinking and corporate management: they help to prevent and manage risks and, at the same time, can create value for stakeholders by taking concrete action.
MAP OF STAKEHOLDERS
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Tools for involving stakeholders |
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Tools of engagement |
People |
Authorities |
Communities and local areas |
Customers |
Suppliers |
Investors |
Website |
websites of all Group companies with specific dedicated spaces |
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Web areas |
Company intranet |
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Customer portals |
Supplier portal |
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Institutional documents |
Annual Report – Sustainability Report |
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Media relations |
Press releases – press conferences – conference calls – interviews |
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Social networks |
Information and news |
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Newsletter |
Energies and special features |
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The Snam shareholder |
Survey |
Workshop |
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Customer satisfaction |
Feedback questionnaires |
Ratings questionnaires |
Meetings |
Executive meetings |
Institutional presentations |
Public meetings |
Workshops |
Workshops |
Road shows |
Awareness campaigns |
Objective Safety” Project |
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Let’s Clean Up the World |
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Site visits |
Safety walk |
Investor Day |
Communications and media
In the context of stakeholder relations, Snam’s proactive communication and constant media presence play a key role that is relevant to all areas of its business. Snam has a presence in all communication media, including new media, and aims to maintain an open, balanced and transparent approach and to offer valuable content.
In 2013 Snam completed a review of its web identity, restyling the websites of nine operating companies, replanning some sections of the Company website and steadily increasing its presence on major social media sites. The review prompted Snam to open new communication channels on Twitter, YouTube, LinkedIn, Google+, Flickr and Instagram, to help disseminate and strengthen awareness of the Group among its stakeholders, supporting its growth strategies and creating new opportunities for dialogue and interaction.
As testament to the high quality of this online work, Snam achieved fourth position in Italy and sixth in Europe in the KWD Webranking, which is created by specialist consultancy company Lundquist to reward efficient web-based corporate communications. Snam was also shortlisted in the “major listed companies” category for the Oscar di Bilancio prize, created by FERPI (Federazione Relazioni Pubbliche Italia), for the quality of its communication to financial stakeholders.
In 2013, Snam was the subject of 362 articles in the national and international press, with a marked prevalence of corporate and financial themes. The content and tone of these articles was deemed to be positive or neutral in 98% of cases; moreover, the percentage of positive articles has increased from year to year, from approximately 39% in 2012 to 50% in 2013.
BREAKDOWN OF PRESS ARTICLES BY TOPIC
2013 STAKEHOLDERS’ IDENTITY CARD
People
total workforce (no): 6,045
EMPLOYEES BY ACTIVITY (NO)
GRI - G4: LA1
EMPLOYEES BY GEOGRAPHICAL AREA (NO)
GRI - G4: EC6
Suppliers
2013 procurement (€1.35 billion)
QUALIFIED SUPPLIERS BY PRODUCT GROUP (NO)
PROCUREMENT BY BUSINESS SEGMENT
Customers (n.)
Group total (no) 499
Communities and regions
SNAM GROUP – LOCAL OFFICES BY REGION (NO)
Investors: ownership structure
BY TYPE OF INVESTOR
BY GEOGRAPHICAL AREA
Authorities and institutions
Ministries
Public safety bodies
Provinces
Prefectures
Schools and universities
Regions
Inspection and control bodies
Government and parliament
ENTSOG
European Commission
ACER
Revenue agency
Customs agency
Intervening or intervened entities
River basin authorities/Mountain communities
Park authorities
Port authorities
Electricity and Gas Authority
Competition Authority
Supervisory Authority for Government Contracts
Municipalities
Legal authority
Regulatory committees
Consob and Borsa Italiana
Committees, research centres