Stakeholder relations GRI - G4: 7, 8, 24, 25
Shareholders, investors, gas system operators, employees, suppliers and other company stakeholders are a key element in Snam’s business model because they are able to “interpret” the relevant environment in which the company operates and influence conditions that affect the availability of the capital needed to operate. Through this close relationship with capital, stakeholders therefore also become the recipients of value that the company creates with its activities.
For this reason, it has always been important to Snam to form trusting, long-term relationships with all stakeholders and put itself in a position to listen, discuss and act in an open and transparent manner with all players concerned with a view to maintaining and building constructive dialogue both internally and externally.
2014 STAKEHOLDERS’ IDENTITY CARD GRI – G4: 10, LA1, EC6
People
Total workforce (No.): 6,072
EMPLOYEES BY ACTIVITY (No.)
DISTRIBUTION OF EMPLOYEES BY GEOGRAPHICAL AREA (No.)
Suppliers GRI – G4: 12
2014 procurement (€ 1.17 billion)
QUALIFIED SUPPLIERS (No.)
PROCUREMENT BY ACTIVITY SECTOR (%)
Customers (No.)
Customers: Group total (No.) 555
Local communities and regions GRI - G4: 6
SNAM GROUP - LOCAL SITES PER REGION (No.)
Investors: ownership structure GRI - G4: 7
BY TYPE OF INVESTOR (%)
BY GEOGRAPHICAL AREA (%)
Authorities and institutions
Government and Parliament
Ministries
Regions, Provinces and Municipalities
Prefectures
Finance Police
Public safety bodies
European Commission
European Parliament
European Council
Consob and Borsa Italiana
Electricity and Gas Authority
Judicial authority
Revenue agencies
Antitrust authority
Schools and universities
ENSOG and ACER
Port harbour office
Regulatory committees
Inspection and control bodies
Intervening and intervened entities
Supervisory Authority for Government Contracts
Port authorities
Committees and research centres
Customs agency
River basin authorities
Park authorities
Mountain communities
Communications tools and channels used with stakeholders GRI – G4: 26
Proactive communications and continuing dialogue play a key role in maintaining an open, balanced and transparent conversation with all stakeholders. For this reason, over time Snam has developed a complex mix of tools and channels to optimise relationships with various partners in an effort to always propose content of value through more traditional media as well as new media.
In 2014, Snam further improved its web identity by redesigning entire sections of the corporate site, within which the Group’s social channels were also added to facilitate interaction among various platforms and the usability of multimedia content.
In the “Sustainability” area of the corporate site, a new section was introduced entitled “Stories from the Region”, in which the company’s best practices in the social and environmental areas are described in detail through a multimedia and multichannel storytelling mechanism. This innovative approach helped Snam receive the prize as the third best Italian company in the online reporting of Corporate Social Responsibility activities on the occasion of the sixth edition of the CSR Online Awards Italy organised by the specialised company Lundquist.
Also in 2014 Snam launched a new portal linked to the first edition of the educational project entitled “Stories that Tell the Future” involving 333 schools and over 1,000 classrooms throughout Italy and enabling the collection of nearly 2,000 reports produced using the innovative georeferencing system made available by Google.
The quality of the work done on the Internet was also confirmed by the Group’s second place ranking in the KWD Webranking, the ranking that awards Italian companies that communicate most effectively online, which was created by the specialised company Comprend in collaboration with Lundquist, and it has established itself as the “best improver”.
In addition to social accounts introduced last year (Twitter, YouTube, Linkedin, Google+, Flickr and Instagram), in 2014 Snam also opened Slideshare and Facebook accounts, and the latter was totally dedicated to the promotion and in-depth reporting of Corporate Social Responsibility initiatives and projects.
New developments during the year include the digital PR and blogger engagement activities that led the company to organise events fully dedicated to the web involving journalists, bloggers and influencers on the Internet who are driven to the discovery of plants and infrastructure and their integration in the region and social fabric where they live.
In the area of communications intended for financial stakeholders, the company was also awarded the Financial Statement Oscar created by FERPI (the Italian Public Relations Federation) for the “Listed Companies and Large Businesses” category.
In 2014 Snam was the subject of 506 articles featured in the domestic and international press. The content and tone of these articles was considered positive or neutral in 95% of the cases; positive articles made up around 50% of the total.
BREAKDOWN OF PRESS ARTICLES BY TOPIC (%)
KEY ENGAGEMENT TOOLS GRI – G4: 26 |
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Tools of engagement |
People |
Authorities |
Communities and local areas |
Customers |
Suppliers |
Investors and financial market |
Website |
websites of all Group companies with specific dedicated areas |
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Web areas |
Company intranet |
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Customer portals |
Supplier portal |
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Institutional documents |
Annual Report – Sustainability Report – Report on Corporate Governance and Remuneration – |
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Media relations |
Press releases – press conferences – conference calls – interviews |
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Social Network |
Information and news |
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Newsletter |
Energies and special features Objective Safety Economic and financial report |
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The Snam shareholder News&Facts Financial Markets Review Sustainability – creating shared value Corporate Social Responsibility Review |
Survey |
Feedback questionnaires |
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Customer satisfaction |
Feedback questionnaires Specific visits |
Credit rating assessments CSR rating questionnaires |
Meetings |
Executive meetings Cascade Project RSU meetings |
Institutional presentations Parliamentary and local hearings Meetings with Electricity and Gas Authority Meetings with local entities Meetings with trade associations Participation in technical committees |
Public meetings Open council meetings Meetings with citizens |
Workshops |
Workshops Exploratory meetings |
Road shows One-to-one meetings Conference calls Sector conferences |
Awareness-raising campaigns |
“Objective Safety” Project Health project Corporate volunteering Ecologically |
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Let’s Clean Up the World Educational Sustainable Pathways series Info point |
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Site visits |
Safety walk |
Open day |
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State Visit/ |